Job Description

Ontrac Solutions is a leading technology consulting firm specializing in cutting-edge solutions that drive business transformation. We partner with organizations to modernize their infrastructure, streamline processes, and deliver tangible results.

Our client, a leading force in  retail and healthcare , is on a mission to revolutionize the way people experience wellness through advanced digital solutions. Together, we are looking for exceptional talent to help drive this transformation, delivering cutting-edge technology that makes a real impact on customers' lives.

Overview

As a  Senior UX Copywriter to craft compelling, user-centered content that drives engagement and conversion for our retail and pharmacy experiences. This role is ideal for a strategic thinker who understands how copy influences user behavior throughout the customer journey, optimizing touchpoints for both e-commerce and healthcare transactions .

As a key member of the UX and Product team, you will collaborate closely with designers, researchers, product managers, marketers, and key stakeholders to create copy that enhances usability, improves conversion rates, and meets regulatory compliance for healthcare-related content.

Key Responsibilities

• Develop clear, concise, and engaging UX copy for retail and pharmacy experiences, including product pages, checkout flows, prescription services, and digital health tools.
• Optimize funnel conversion through strategic messaging, A/B testing, and data-driven copy improvements.
• Conduct UX research, competitive analysis, and user testing to refine messaging and improve content engagement.
• Leverage research methodologies such as heuristic evaluations, card sorting, and usability testing to assess the effectiveness of copy.
• Work closely with UX researchers and data analysts to test and iterate on content based on user insights, heatmaps, and analytics .
• Create content that is compliant with healthcare regulations while maintaining an engaging and consumer-friendly tone.
• Collaborate with cross-functional teams and stakeholders , including legal, compliance, marketing, customer service, and product leadership , to ensure alignment on messaging and regulatory requirements.
• Define and maintain a consistent voice and tone across pharmacy and retail experiences while adapting to different customer personas.
• Use conversion optimization tools (e.g., Google Optimize, Optimizely, Unbounce, Crazy Egg, or VWO ) to refine copy for engagement and sales.
• Leverage A/B testing platforms (e.g., Google Optimize, Optimizely ) to measure performance and iterate on content.
• Apply SEO and keyword optimization strategies using tools like Ahrefs, SEMrush, or Clearscope to enhance discoverability.
• Partner with engineering teams to ensure proper implementation of copy within digital products.
• Lead and mentor junior copywriters, establishing best practices and guidelines for UX writing.

Research & Analytics Tooling Experience

• User Behavior & Heatmaps : Hotjar, Crazy Egg, FullStory, Smartlook
• A/B Testing & Personalization : Google Optimize, Optimizely, Unbounce, VWO
• User Research & Testing : UserTesting, Optimal Workshop, Lookback, dscout
• Survey & Feedback Tools : Qualtrics, Typeform, Google Forms, SurveyMonkey
• SEO & Content Optimization : Ahrefs, SEMrush, Clearscope, SurferSEO
• AI-Assisted Writing & Content Analysis : Grammarly, Hemingway, ChatGPT, Jasper AI

Qualifications & Skills

• 5+ years of UX writing, content strategy, or copywriting experience , preferably in retail, healthcare, or e-commerce .
• Proven track record of improving funnel conversion through strategic UX copy.
• Strong experience in collaborating with stakeholders , balancing business goals with user needs.
• Experience conducting user research, usability testing, and competitive analysis to refine content.
• Proficiency in copywriting tools for funnel optimization, user research, and A/B testing .
• Experience with conversion copywriting methodologies , including PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action).
• Strong understanding of user psychology, accessibility standards, and microcopy best practices .
• Experience working in an Agile product development environment.
• Ability to balance persuasive retail messaging with regulatory requirements for healthcare and pharmacy content.
• Excellent communication and presentation skills to advocate for UX writing best practices.

Preferred Qualifications

• Experience with e-commerce platforms, healthcare portals, or omnichannel retail .
• Background in pharmaceutical, health tech, or regulated industries .
• Understanding of HIPAA, FDA, and other healthcare compliance standards .
• Knowledge of Figma, Adobe XD, or other UX design tools is a plus.

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