Job Description

Job Description

Job Description

We are looking for a dynamic Marketing Specialist to lead marketing initiatives and drive brand growth across multiple organizations. This role requires creative thinking, strategic planning, and the ability to execute campaigns that align with overarching business goals. Based in Neenah, Wisconsin, the position offers the opportunity to make a significant impact by enhancing brand visibility and customer engagement.

Responsibilities:
• Develop and implement comprehensive marketing strategies that align with organizational objectives.
• Manage and optimize marketing campaigns across digital and traditional channels to maximize impact.
• Conduct thorough market research to identify opportunities for brand positioning and audience engagement.
• Create and distribute compelling content that effectively communicates brand values across various platforms.
• Ensure all marketing materials and communications maintain consistency with established brand guidelines.
• Analyze competitors and market trends to identify opportunities for growth and differentiation.
• Measure and report on the effectiveness of campaigns, using insights to refine future strategies.
• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and business goals.
• Develop strategies to enhance customer engagement and build brand loyalty through targeted campaigns.
• Gather and analyze customer feedback to identify areas for improvement and innovation.• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in a marketing role, demonstrating expertise in campaign management.
• Strong understanding of digital marketing channels, including social media, paid advertising, and content marketing.
• Proficiency with marketing tools and analytics platforms to track and optimize campaign performance.
• Exceptional communication skills, both written and verbal, with the ability to convey ideas effectively.
• Excellent time management and organizational skills to handle multiple projects simultaneously.
• Ability to conduct detailed market analysis and apply insights to strategic planning.
• Experience in developing and executing brand strategies that drive growth and engagement.

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